About Rug N Roll Geelong

Since 1998, Rug N Roll has been one of Australia's most trusted rug specialists. What started as a single family store has grown into a multi-location business trusted by over 60,000 customers — and our Geelong showroom in Belmont is the largest rug store in Victoria's west.

Located at 17 Settlement Road, Belmont VIC 3216, our Geelong store is a purpose-built showroom where you can walk through thousands of rugs displayed in real room settings. Whether you're furnishing a new home on the Surf Coast, updating a living room in Newtown, or adding warmth to a Highton apartment, our Belmont showroom has the range and the expert advice to match.

Our heritage is rooted in Turkish rug craftsmanship, but over the years we've expanded to suit every style and home across Australia. Today, we source from leading rug manufacturers worldwide while keeping designs that resonate with Australian living.

What You'll Find In Our Geelong Rug Store

Rug N Roll is a rug-only specialist. That means every square metre of our Belmont showroom is dedicated to one thing: helping you find the perfect rug. We carry rugs across every material, size and price point — from affordable everyday options through to premium handmade wool pieces.

One of our most popular services is custom hallway runners, cut to any length and professionally overlocked in-store. If you've been searching for a runner that's an exact fit for your hallway, this is worth the visit alone.

Rug Styles & Collections Available in Geelong

Our Geelong showroom carries the full Rug N Roll range, including these popular style categories:

• Modern & Contemporary — Clean lines and bold patterns for open-plan living areas
• Traditional — Persian-inspired and classic medallion designs that never go out of style
• Transitional — The best of both worlds, blending classic motifs with modern colour palettes
• Bohemian — Relaxed, textural rugs with global-inspired character
• Coastal — Light, natural-toned rugs that suit Surf Coast and Bellarine Peninsula homes
• Handmade & Artisan — One-of-a-kind pieces crafted by hand, including our signature wool collections

Notable collections you can see in-store include the Natura Wool Collection, Sahara Luxe, Sierra Classic, The Wool Studio, and Rug Nova — each offering distinct textures and colourways suited to different interior styles.

We also carry a dedicated range of machine-washable rugs — ideal for families with kids and pets — and outdoor rugs for alfresco areas, patios and decking.

Why Geelong Locals Choose Rug N Roll

"The customer service was super friendly, honest, and really knew their stuff."

— Jessica, Geelong customer

Our Geelong store consistently earns 5-star reviews from customers who highlight the friendly, knowledgeable staff, competitive pricing, and exceptional product quality. We offer pre and post-purchase support including colour matching, virtual photo assistance, and custom sizing consultations.

Store Location, Hours & Contact

Getting to Our Belmont Showroom

Our Geelong store is located on Settlement Road in Belmont, just minutes from the Geelong CBD. The showroom has dedicated off-street parking and is easily accessible from the Princes Freeway, Surf Coast Highway, and surrounding suburbs including Highton, Grovedale, Waurn Ponds, Newtown, and Torquay.

Delivery & Click and Collect

Every Rug N Roll order includes free delivery Australia-wide — no minimum spend required. Orders are typically dispatched within 1–3 business days, with metro delivery taking 3–7 business days via our carrier partners.

Prefer to pick up in person? Click and collect is available at our Belmont showroom. Simply place your order online and select the Geelong store at checkout — we'll have it ready for you.

We also offer Afterpay and Zip Pay for interest-free instalment plans, both in-store and online.

Frequently Asked Questions

Our Other Victorian Stores

Rug N Roll has multiple showrooms across Victoria. If our Geelong store isn't closest to you, visit one of our other locations: