Geelong
Belmont
17 Settlement Road
Belmont, VIC 3216
Opening Hours
| Monday | 9:00am - 5:00pm |
| Tuesday | 9:00am - 5:00pm |
| Wednesday | 9:00am - 5:00pm |
| Thursday | 9:00am - 5:00pm |
| Friday | 9:00am - 5:00pm |
| Saturday | 9:00am - 5:00pm |
| Sunday | 10:00am - 4:00pm |
Explore Our Store
Our Stores
Please note not all products listed on our website are in all stores. Please call the store to confirm prior to visiting.
Why Geelong Chooses Rug N Roll Belmont
Dedicated Showroom Space
No department store aisle. No shopping centre noise. Our standalone Belmont showroom is purpose-built for one thing - helping you find the right rug without the rush.
Expert Local Knowledge
Our team knows what works in Geelong homes - from the coastal light of the Bellarine to the heritage character of Newtown. We’ll help you match the rug to the room, not just the colour chart.
Touch Before You Buy
Every rug on our floor is there for you to walk on, kneel on, and feel. It’s the only way to really know - and it’s why our customers don’t return what they buy.
Free Delivery to Your Door
Found the one? We’ll deliver it to you anywhere in Australia, free of charge. From Torquay to the Golden Plains, your rug arrives ready to unroll.
Featured In Store
Frequently Asked Questions
How do I know what size rug I need?
The most common mistake is buying too small. A good rule: in a living room, at least the front legs of your furniture should sit on the rug. For dining rooms, allow 60–70cm beyond each side of the table so chairs stay on the rug when pulled out. Not sure? Lay a bedsheet or tape on the floor to visualise the size before you buy. Or come in-store and our team will help you work it out based on your room dimensions.
What's the difference between a $100 rug and a $500 rug?
It comes down to materials, construction, and longevity. A $100 rug is typically machine-made from synthetic fibres — it'll look great for a year or two but will flatten and show wear faster. A $500 rug is usually made from natural fibres like wool or high-quality blends, with denser weaving that holds its shape for years. You can feel the difference instantly when you touch them side by side. That's why we always recommend visiting in-store — the quality gap is obvious once you see it in person.
Can I see and feel the rugs before buying?
Absolutely. That's the whole point of our showrooms. Photos can't show you how a rug feels underfoot, how the colours shift in natural light, or how the pile moves when you run your hand across it. We have thousands of rugs on display across our Victorian stores — come in, walk on them, feel the textures, and take your time.
How do I know which rug material is right for my home?
It depends on where the rug is going and how much traffic it gets. Wool is naturally stain-resistant and incredibly durable — perfect for living rooms and high-traffic areas. Flatweaves are easy to clean and great for dining rooms or homes with pets. Shaggy or textured rugs work beautifully in bedrooms where comfort matters most. Jute and natural fibres suit casual, coastal-style spaces. Our team can walk you through the options based on your specific situation.
Do you offer free delivery?
Yes. We offer free delivery Australia-wide on all orders.
I've found similar rugs cheaper online. Why should I buy from you?
Online rug photos are unreliable — colours look different on screen, you can't feel the texture, and you're guessing on quality. Many of the "similar" rugs you see online are thinner, lighter, and made from lower-grade materials than they appear. With us, you see exactly what you're getting, you get honest advice from people who've been in the rug business for over 25 years, and you're supporting a local family business. We've served over 60,000 customers across Victoria — we wouldn't still be here if we weren't offering genuine value.
How do I stop my rug from slipping on hard floors?
Use a rug underlay (sometimes called a rug stop or rug grip). It keeps your rug flat, prevents slipping on tiles and timber, and actually extends the life of the rug by reducing wear underneath. We stock underlays in-store and can cut them to your rug's size.
How do I clean my rug?
For everyday maintenance, vacuum regularly (avoid the fringe if it has one). Spot clean spills immediately by blotting — never rubbing — with a damp cloth. For deeper cleans, most wool and synthetic rugs can be professionally cleaned every 12–18 months. We can advise on specific care instructions based on the material of the rug you choose.
Can you help me choose a rug that matches my decor?
That's what we're here for. Bring in a photo of your room, a cushion, a paint swatch — anything that shows your existing colours and style. Our team will help you narrow down options that complement your space instead of clashing with it. No design degree needed.
Do your rugs work with underfloor heating?
Yes, most of our rugs are compatible with underfloor heating. Flatweaves and lower-pile rugs allow heat to transfer most efficiently. Thicker wool or shaggy rugs will insulate more, which can reduce heating efficiency in that area. We can recommend the best options based on your heating setup.
How long will a quality rug last?
A well-made wool rug, properly cared for, can last 20 years or more — and often looks better with age. Synthetic rugs typically last 3–5 years in high-traffic areas before showing wear. It's one of the reasons we encourage customers to feel the difference in-store. A quality rug isn't a cost — it's a long-term investment in your home.